Rossini is a nationally renowned company subordinate to the Hong Kong listed company China Haidian Holdings (HK.00256) and it is in leadership of China’s watch brands. Rossini’s cornerstone was a watchmaker and its predecessor was a manufacturing factory Swiss watchmaker opened in Singapore to manufacture watchcases. In 1984, Rossini moved to Zhuhai and established the first joint venture of the Chinese watch industry. And it is committed to creating the high-quality, high-taste and high-tech famous cultural products of timepieces for consumers, and attracts the attention of hundreds of millions of consumers with a unique minimalist style and wisdom connotation. 

“Build a world watch corporation of China’s own and let Chinese people wear their own world watches.” Rossini is implementing a strategic plan that China Haidian Holdings is committed to, namely, developing into the leader of widely-known watches as well as the manufacturing and sales corporation of timepieces and related accessories. Rossini constantly consolidates the leading position in the industry and tries to expand international market, improves the watch industry chain and creates an international brand in a diversified and all-dimensioned way.Rossini employs time to witness its extraordinary achievements and enriches the value and connotation of time with its extraordinary achievements, and gives voice to the perfect interpretation: Time always follows me!

Rossini is gradually developing into an international diversified fashion boutique corporation. Rossini has set up watches and eyewear boutique manufacturing and brand marketing as well as the first watch cultural and industrial tourism project in South China. It has been equipped with the capability that manufacturing and developing hundreds of new products annually and the annual production capacity reached one million with 500 staff and more than 3,000 sales force in headquarters, and the outlets and nearly a hundred Rossini watch special maintenance station spreading throughout the country, always provide consumers with a convenient purchase sheet channel and distinguished service. At the same time, Rossini's products are also exported to the United States, Germany, Japan, Hong Kong, other dozens of countries and regions, the brand has been recommended as the European and American professionals.