Hon Kwok Lung truly enjoys the challenges of business and has been fully engaged in managing a variety of businesses from enamelled copper wires to watches. He hopes to see more people entering the watch industry and enhance the scale and the strength of the watch business in China. Hon has created a “dare to dream” culture and building on this has further developed a culture of “Dream, Passion and Innovation” into his corporate culture. As he described it, “Entrepreneurs have to be innovative, and more importantly, they have to shoulder their responsibilities.”
Mr. Hon believes, “To promote the local businesses in the watch sector, the key is to enhance core competitiveness. In addition to devising a good strategy, innovation, strong management, good quality and service are all necessary.” The luxury products market in China is prosperous but passion is required to establish a business and nurture your own brand. Building a national brand can be accomplished through acquiring foreign companies and learning from them. His dream is to build five famous Chinese or international watch brands and a top global watch brand, so that Chinese can proudly wear an internationally renowned watch that is created by our own citizens.”